Creativity isn’t just about coming up with the next best idea. Creativity is the consistent forefront in our culture today. This is the driving factor in our global economy and essential to free enterprise.
The art of creativity has enabled many brands to carry distinction over time. Without such titles, a consumer would not know the difference between Burger King and McDonald’s. It has helped define corporate institutions through the use of image and color. This alone has helped the consumer identify itself with such brands. For example, what brands do you consider when you are going to make your famous spaghetti? If you are not one to step foot in the kitchen, then what restaurant would you pick to satisfy that spaghetti craving?
The ability to utilize the creative mind has helped consumers differentiate brands, and create a sense of loyalty for many. If you take a quick look around your surroundings, you can identify which people are following trends, and which individuals create their own flair. Fashion has allowed individuals to create a trend or follow one. It is as simple as finding inspiration, which can find its way into mainstream pop culture.
If we examine creativity in the motion picture industry, it is of no surprise that it is one of the largest influences in trends for fashion and technology. People find that movies helps them to escape from their routine lives, and for some they try to find some truth or inspiration for themselves.
This also extends to different cultures and societies. We are inspired by different cultures on a day-to-day basis. This is the single most driving factor when we examine behavior and modern culture. If we stop for a moment you will notice that it is all around us from clothing to advertising, images to websites, magazines and movies, etc.,
For further readings I recommend the following books:
Sunday, April 29, 2012
The Importance of Creativity
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